El Cubo was founded on May 2021 by Rafael Becedas, who is well-known as chemist by profession and entrepreneur by vocation.

Rafael began his carreer at the food industry in the CUNO and Sartorius companies.

He became Commercial Manager in BASF Española at the additives for plastics department, from 1998 to 2006.

In 2016 he became Co-founder of the first factory in Madrid of plastic pigments, an spanish Plant of the Gabriel-Chemie Group.

In 2008 Rafael founded his own company which was dedicated to the development of recycled plastics, and he participated in the establishment of the first spanish factory of r-PET for food usage: TorrePET by VEOLIA.

Julio Palomino Arroyo, well-known for his passion and knowledge about the digital environment.

He was CIO of Sephora for Spain and Portugal, inside LVMH group.

Digital creator and Ecommerce Manager of Lavinia in Spain, France and Switzerland.

He was part of the executive and operational team as the Ecommerce Manager of Pangea, “The biggest travel shop in the world”.

By 2017 Julio established his own company with Customers from Bosch, Ricoh, L´Oreal, Jcdcaux, IEB Stock-Market Institute, Gilead Laboratory, Gedeon and Ritcher, Páginas Amarillas, Indira Woman, Work and Life, Quum, etc.

Nowadays he collaborate as Digital Marketing and Ecommerce professor and presenter in several business colleges, universities, and other entities like ESIC, ESDEN, EUDE, IMF, EOBS MSMK, EUROPEAN BUSINESS SCHOOL, CEU, IAB, etc… 

In 2021 decided to join EL CUBO SOSTENBLE to contribute with all his experience in the digital world.